Holiday Inn London West


We were approached to develop proposals to extend an existing ICA designed hotel to meet demand in the area. The extended hotel will provide 225 guest bedrooms, a meeting space, fitness areas plus roof terraces and balconies.

Our strategy for expansion was to develop two distinct buildings on the site, linked by atria and public spaces. The existing building will be extended vertically while the rest of the accommodation will be provided within an entirely new building element. The new building has been designed from first principles to have an almost floating appearance within the streetscape, anchored and balanced visually by the stair core and meeting rooms at each end. The design also seeks to make a 3 storey building appear like a four/five storey building, creating a massing in keeping with not only the existing context but future aspiration for the area.

The prominent corner of the new building provides a strong marker to the hotel entrance whilst its curves give a softer aspect to the firm geometry of the forms, and also complements the existing curved single storey element.  The interior design for the new extension signifies a new brand identity for the hotel. A bespoke non-branded bathroom pod was created which is clean and contemporary, with glazed sliding doors and generous showers.